Blog & Customer Highlights

Some great reviews and articles written about Craft Beer Bar Mitzvah.

Synchronized Chaos Magazine  [Reviewed by Dave Douglas]

There is plenty of shmaltz in Jeremy Cowan’s book, Craft Beer Bar Mitzvah. Enough so for everyone who is anyone (or not), to go a’round of beer, from the front cover (charge), to the back. The atmosphere in his shtick is fluid throughout. From his seedling of an idea, to hopping from one coast to another, and brewing his dream so we can taste what Cowan delivers as a picture of the bitterness of business to the Jewbelation of success, all with an ongoing buzz of humor.

Not only is his book entertaining, but as Cowan labeled it himself, “… who doesn’t love the story of a small business, a sole proprietor trying to make it happen? And free booze!” And this book is no side-show to be tossed aside or re-gifted to the other end of the bar. There are bold, real-life, hard-to-swallow business lessons which grant his book the entrance into any university library. One big ingredient of his formula is, “… until you’re already a success, nobody else is going to make you a success.” It is that type of shtick which enables Cowan to pour out his transparency about his personal life as well – the part which provides a view into the passion for his beer which comes to a head on the printed page.

As Cowan states, “Remember the three pillars of shmaltz … quality, commitment, shtick.” And, he has them all in this well-balanced, full-flavored read, which will prompt you to ask for a second-coming! Shmaltz Brewing Company is “THE CHOSEN BEER”, and Craft Beer Bar Mitzvah is THE CHOSEN BOOK!

You can contact the reviewer, Dave Douglas, at

Boulder Jewish News [Reviewed by David Fellows]

Genesis Ale. Messiah Bold. The Rejewvenator. What is Jeremy Cowan up to, as he designs these delicious and unique craft brews for the Shmaltz Brewing Company? Is there really a market for Kosher craft beer, anyway? Well, there wasn’t – until Jeremy came along. And now his potables are celebrated around the country and around the world. Even those who don’t believe in a savior believe in Messiah Bold. Committed adherents to the Big Bang theory can agree with their religious brethren that Genesis Ale is worthy of consideration.

Cowan, in town for the Great American Beer Fest in Denver last week, visited Boulder Sunday night at Back Country Pizza and Tap House.  He told his story of trials, tribulations and schtick in creating the Shmaltz Brewing Company, complete with readings from his book, “Craft Beer Bar Mitzvah,” written two years ago to celebrate the 13th anniversary of the company’s founding.

Backcountry Pizza served Bittersweet Lenny’s R.I.P.A on tap, and Genesis Ale and Messiah Bold in bottles, as well as very tasty food items, to the assembled beer-o-philes.  Cowan also brought out some bottles of his new I.P.A. project to get some live feedback.

The event attracted plenty of community members as well as some of Cowan’s brewing brethren from local brewers Avery and Oscar Blues.  The evening was organized by SoulFood, and moderated by Rabbi Gavriel Goldfeder.

The Foaming Head [New York Beer Blog]

In his small business memoir, Jeremy Cowan divulges how he took on the craft beer world and ultimately created one of the most respected niche brands in the country. Craft Beer Bar Mitzvah tracks Cowan’s evolution from the earliest days of hand squeezing pomegranates and delivering 100 cases of hand-bottled HE’BREW Beer® to winning awards 13 years later at top U.S. craft beer festivals. This meaningful, insightful and often hilarious memoir takes readers on a wild ride with the head of today’s most successful and decorated Jewish Celebration Freak Show Craft Brewery.

To co-write and edit the tale of Craft Beer Bar Mitzvah, Cowan enlisted the help of longtime friend and professional journalist, James Sullivan. Sullivan worked as a staff writer for the San Francisco Chronicle and contributor to the Boston Globe. He is the author of three books: 7 Dirty Words: The Life and Crimes of George Carlin, The Hardest Working Man: How James Brown Saved the Soul of America, and Jeans: A Cultural History of an American Icon. Cowan entrusted Sullivan to help capture the intimate, purposefully conversational style of his story and to transform his writing from beer labels and sell sheets into a 300 plus page narrative.

On working with Cowan, James Sullivan assesses, “Jeremy puts all sorts of ingredients into his delicious beers, but the first one is always chutzpah. He sold the first cases of HE’BREW out of the trunk of his grandma’s Volvo, and now it’s available across the country. Same with Craft Beer Bar Mitzvah — he self-published, and now he’s got national distribution. Beer, perseverance and comedy: a very sessionable recipe.”

A standout success story in the beer world, Shmaltz Brewing features two lines, HE’BREW Beer® and Coney Island Craft Lagers®, that have gained a dedicated cult following. A renowned contract brewer, Jeremy Cowan has developed Shmaltz into a nearly $3 million a year business with more than 10 employees. The brand has been highlighted with many distinguished media outlets including The New York Times, Wall Street Journal, CNN, NPR “Weekend Edition,” The Onion, and Beer Advocate Magazine. Craft Beer Bar Mitzvah captures the heart and soul of a visionary small business owner dedicated to producing exceptional handcrafted products, and turning on the average consumer to the delicious world of craft beer.