In true craft beer fashion, as you may know, we decided to self-published Craft Beer Bar Mitzvah through our new gig, Malt Shop Publishing.
My good friend, and widely read and respected journalist Jim (and many others) helped me write it. Matt our Art Director (with my micro-managing eye) designed the hardback and paperback.
And then, just like when I first started Shmaltz Brewing, we self-distributing the goods one customer and one account at a time while learning a bit more about the publishing world and book sales.
We’ve sold over 1500 books this year – more cases by far than I sold in my first year of Shmaltz.
Now we’ve signed up with a highly respected small press distributor, Independent Publishers Group alongside Small Press United, to take CBBM to the national stage – to book stores far and wide.
To celebrate the launch, for one last self-distributed hoorah, we brought books to the Great American Beer Festival at their Beer Enthusiasts Bookstore. 49,000 festival goers, over 400 breweries and over 2000 beers to sample, including six from Shmaltz Brewing plus some extra special tastes of our barrel-aged series.
You can still find CBBM on our webstore, Amazon, and through friends at homebrew shops, brewery tasting rooms, Judaica shops and more – but starting this month, look for Craft Beer Bar Mitzvah at your favorite bookstore near you. Neighborhood indies and national chains – all can carry the book – so ask for it!
Thanks all and I’m looking forward to seeing many of you on the Wandering He’brew Book Tour of America this year and beyond. L’Chaim!