A good looking (and tasty) book list.
Jeremy Cowan will be heading to Nashville for a Craft Beer Bar Mitzvah reading and as the Special Guest at the Craft Brew Revue, hosted by the Jewish Federation of Nashville.
Boost your suds IQ with these standout tomes.
By Andrew Frisicano
For the aspiring entrepreneur…
Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success (Malt Shop, $16.99) By Jeremy Cowan with James Sullivan
Jeremy Cowan started the Shmaltz Brewing Company in 1996 with little more than the tongue-in-cheek name of his signature line, He’Brew. His story traces the evolution of Schmaltz from its humble beginnings in his San Francisco apartment to its current success with the He’Brew and Coney Island labels. It turns out to be an inspiring, if cautionary, tale, with detours into drug use, divorce and near bankruptcy. Cowan is an affable and irreverent storyteller, and while the beer knowledge dispensed is minimal, his mix of cheeky anecdotes and hard-earned business wisdom drives the narrative.
Beer wisdom: “[Cowan’s business plan after five years:] I figured I’d get a one-way ticket to Bangkok and go at it from there.”
The Best Jewish Food Books of 2011
By Devra Ferst
“Craft Beer Bar Mitzvah” by Jeremy Cowan with James Sullivan
Many a passionate cook and home brewer have fantasized about starting an artisanal food company someday. Jeremy Cowan, the founder and owner of He’Brew (the only American Jewish beer company we know of) documents his company’s coming of age in the beer biz in this beer-memoir. While Cowan’s book won’t give you an exact guide for how to start your own beer company it’ll give you insight into just how far enthusiasm and a bit of shtick can take you.
Sending well wishes and hopes that your 2012 is starting out as the best one yet!
If you are in the Northern California area, please join us in Nevada City for some great wit and tasty beer on January 18th. Jeremy will be doing a book reading and beer tasting at Matteo’s Pub.
By Josh Noel, Tribune Newspapers
December 21, 2011
Should you be unclear what to get your favorite craft beer lover for the holidays, I have a suggestion, and no, it’s not beer: a book about beer. An impressive number of books about the world’s most wonderful beverage have come out in recent months and would make ideal holiday gifts. Here are a few possibilities.
“Brewed Awakening: Behind the Beers and Brewers Leading the World’s Craft Brewing Revolution,” by Joshua M. Bernstein The best-looking and most fun to read on this list, it’s a how-to guide for the beginning hipster beer nerd. Extra cool points for the book jacket, which unfolds into a beer map of sorts that shows the relationship among various styles and offers suggestions for the best of each. $24.95
“Chicago by the Pint: A Craft Beer History of the Windy City,” by Denese Neu If interested in Chicago’s beer history long before Daisy Cutter, this is the book for you. Each chapter begins with a brief synopsis of a present-day brewery, followed by a passage about our city’s brewing history — all the way down to the city’s first commercial brewery, Lill and Diversey Brewery, which opened “about 1841.” $19.99
“Craft Beer Bar Mitzvah: How it Took 13 Years, Extreme Jewish Brewing and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success,” by Jeremy Cowan with James Sullivan Cowan, founder and owner of He’Brew and Coney Island beers, writes an interesting and breezy autobiographical account of breaking into the beer world. Heavy on both beer and Judaism, it makes for — needless to say — a killer Hanukkah present, especially when paired with a six-pack of He’Brew. $25
Jeremy is making his way from California to his other home of New York this week and we have two awesome reading/signing events in Manhattan and Brooklyn !!
What: Reading, Signing and Tasting
Where: The Strand, 828 Broadway (at E. 12th St), NY, NY
When: Wednesday, December 14, 7-9pm
Event is 21+ and Shmaltz 15th Anniversary Party “Christmas vs. Chanukah” will be held after at Taproom 307 (307 3rd Ave); for more info see here!
What: Reading, Signing and Tasting
Where: The Powerhouse Arena, 37 Main Street (corner of Water & Main St.), DUMBO, Brooklyn
When: Thursday, December 15, 7-9pm
For more info see here! To RSVP please call 718.666.3049 or email rsvp@powerHouseArena.com
By Jenise Ortiz, for NBC Philadelphia
Monday, Dec 5, 2011
It’s OK to drink and read especially if you’re reading a book about how one craft beer came to be huge success.
It doesn’t stop there though. The after-party at Devil’s Den on the 1100 block of S. 11th Street will feature Shmaltz’s line up of beers (He’Brew, etc.) going head-to-head against Pennsylvania’s finest Christmas beers in The Battle Royale of Beers Showdown.
So come and find a new book to read all while drinking and learning about delicious crafted beer.
The event is 21-plus of course.
Quick interview with Anthony Dias and Jeremy! Click here!