Time Out New York: The Brewmaster’s Bookshelf

The Brewmaster’s Bookshelf

Boost your suds IQ with these standout tomes.
By Andrew Frisicano

For the aspiring entrepreneur…

Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success (Malt Shop, $16.99) By Jeremy Cowan with James Sullivan

Jeremy Cowan started the Shmaltz Brewing Company in 1996 with little more than the tongue-in-cheek name of his signature line, He’Brew. His story traces the evolution of Schmaltz from its humble beginnings in his San Francisco apartment to its current success with the He’Brew and Coney Island labels. It turns out to be an inspiring, if cautionary, tale, with detours into drug use, divorce and near bankruptcy. Cowan is an affable and irreverent storyteller, and while the beer knowledge dispensed is minimal, his mix of cheeky anecdotes and hard-earned business wisdom drives the narrative.
Beer wisdom:
“[Cowan’s business plan after five years:] I figured I’d get a one-way ticket to Bangkok and go at it from there.”

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