The Jew & The Carrot

From The Jewish Daily Forward’s blog, The Jew & The Carrot

Mixing Bowl: Sukkot Recipes; Matzo Ball Ramen
By Devra Ferst

Still looking for some delicious recipes for the holiday? Check out a Sukkot-Inspired Harvest Feast and a lovely story about celebrating Sukkot in the orthodox neighborhood Crown Heights in Brooklyn. [Saveur]

Myra Goodman, co-founder of Earthbound Farm, is a quiet and unlikely pioneer for organic farming but, “If you’re buying organic baby spinach at a Whole Foods in December, chances are it’s from Earthbound,” writes Ben Harris. [Tablet]Chef

Target’s fish is going sustainable: “The second largest discount retailer in the U.S. announced Thursday that it will sell only sustainable, traceable fish by 2015.” [The LA Times]

Egypt’s ban on exporting palm fronds which are used as lulavs during Sukkot has shaken up the market for the crop. [Tablet]

We hear “Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success”, by Shmaltz Brewing founder Jeremy Cowan, is out. The business memoir will give you the inside story of this craft beer company — with some shtick, of course. [Fork in the Road]

Seems like America just can’t get enough brisket. Here’s another brisket tale. [The Atlantic]

Chef Jonathon Sawyer is serving a matzo ball ramen soup at his new Cleveland restaurant, Noodlecat. Definitely one of the stranger mash-ups we’ve heard of. [The Daily Meal]

Check it out here!

Greetings Readers, beloved Beer Geeks, Shmaltzers–

In true craft beer fashion, as you may know, we decided to self-published Craft Beer Bar Mitzvah through our new gig, Malt Shop Publishing.

My good friend, and widely read and respected journalist Jim (and many others) helped me write it. Matt our Art Director (with my micro-managing eye) designed the hardback and paperback.

And then, just like when I first started Shmaltz Brewing, we self-distributing the goods one customer and one account at a time while learning a bit more about the publishing world and book sales.

We’ve sold over 1500 books this year – more cases by far than I sold in my first year of Shmaltz.

Now we’ve signed up with a highly respected small press distributor, Independent Publishers Group alongside Small Press United, to take CBBM to the national stage – to book stores far and wide.

To celebrate the launch, for one last self-distributed hoorah, we brought books to the Great American Beer Festival at their Beer Enthusiasts Bookstore. 49,000 festival goers, over 400 breweries and over 2000 beers to sample, including six from Shmaltz Brewing plus some extra special tastes of our barrel-aged series.

You can still find CBBM on our webstore, Amazon, and through friends at homebrew shops, brewery tasting rooms, Judaica shops and more – but starting this month, look for Craft Beer Bar Mitzvah at your favorite bookstore near you. Neighborhood indies and national chains – all can carry the book – so ask for it!

Thanks all and I’m looking forward to seeing many of you on the Wandering He’brew Book Tour of America this year and beyond. L’Chaim!
Jeremy