The Book

A Small Business Memoir
by Jeremy Cowan

Proprietor, Shmaltz Brewing Company
with James Sullivan

How it took 13 years, Extreme Jewish Brewing, and Circus Sideshow Freaks to make Shmaltz Brewing Company an International Success

Shmaltz Brewing Company was awarded the gold medal for “Best American Craft Beer” and the overall “Best in Show” by Beverage World Magazine, 2010. Established by Jeremy Cowan in San Francisco in 1996 with the first batch of 100 cases of He’brew Beer® bottled, labeled, and delivered by hand, Shmaltz has sold over eight million bottles of beer to date. Along with their acclaimed line of He’brew Beers®, Shmaltz introduced its sideshow-inspired Coney Island Craft Lagers® in 2007. Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN, Beer Advocate Magazine, NPR’s “Weekend Edition,” and The Onion, and are now distributed in over 30 states though more than 3000 retailers and growing. L’Chaim!